How Hair Care Start-Up Nilotiqa Aims To Manufacture Hair Products That Cater Specifically To Black Women. Nilotiqa Hair Care offers a solution to allow black women to retain moisture that is necessary for healthy hair maintenance and healthy hair growth. Whether their hair is in protective styling, an au natural fro, or whether they are transitioning, the company’s goal is to help them keep their hair as healthy as possible.

It is not the money that inspires South African Thokozile Mangwiro, founder of Nilotiqa Haircare for black women but rather the discovery of her own formulation of organic hair treatment that speaks to every black woman who has stood in the face of adversarial marketing that wants to straighten, smooth, dye and reshape a black women’s hair, as if her natural crowning beauty is something to be avoided and changed.